Profound Networks: Digital Business Intelligence
Digital Business Intelligence is a global census of the public-facing internet: up to 300 technographic attributes and scores per domain, built empirically from 4 billion routable IPs, 300+ million domains, and 12 billion subdomains, with up to 10 years o
Digital Business Intelligence (DBI) is the data warehouse behind Profound Networks' products: a global network reference file covering 300+ million unique domains, 90+ million of them business or organizational domains, with detail on each domain's websites, network, and public-facing technology footprint. DBI is built empirically, not modeled. Profound analyzes 4 billion routable IP addresses, 300+ million domains, and 12 billion subdomains, refreshed monthly or on a custom cadence. The process is real-time and machine-to-machine rather than a static database export, so profiles are built and updated on demand against the triggers a client specifies. You define the target population; Profound returns a custom deliverable of up to 300 technographic attributes and scores, by file or API. Coverage includes cloud adoption and subdomain hosting, device counts and routable IP mapping, a Network Growth score, e-commerce and web analytics tooling, SSL certificate quality, mail server encryption, DBI Density as a measure of digital ecosystem sophistication, and DomainRank for global influence. History extends back up to 10 years with point-in-time snapshots, making DBI suited to model building and trend analysis rather than one-time list pulls. Risk teams use network complexity, certificate and encryption posture, and growth trajectory as alternative assessment criteria. Commercial teams use the same attributes for ideal client profiling, competitor install analysis, and IP-driven ABM where firmographics are missing or unreliable. Domain is the join key between offline and online data, which is why DBI pairs with Digital Entity Resolution and the Ultimate Domain Library.Free trialMore information coming soon.