Enrich
Enrich your transaction data with merchant, category, and location insights.
Enrich can be used for personal financial management and cash advance purposes. Enrich brings clarity to the transaction data you’ve generated from your card products and bank accounts, or from non-Plaid sources. Send us your unstructured data and we'll return categorized data and insights including merchant details, category, location and counterparties. The enriched data can be used to build apps and features that help users manage their cash flow, earn rewards, and discover other financial products to help them reach their financial goals. Enrich is built for banks and fintechs of all sizes.
Features
Benefits
Features
Clean merchant details
Streamline the user experience and reduce disputes with standardized merchant names and helpful details such as location and website.Smart categorization
Improve spending insights with accurate categorization. Powered by machine learning that enriches 500 million transactions daily.Visibility into transaction parties
Know where and how customers spend. Identify every party involved in a transaction, including counterparties like Doordash or Square.Benefits
Power personalized experiences
Dispute cost reduction