Collections Marketing
API-connected collections letter optimization — behavioral design, copywriting, print production, and daily mail fulfillment in a single integration.
The Collections Marketing Platform connects directly to your collections workflow to replace system-generated letters with behaviorally optimized, marketing-driven communications — handling design, copywriting, production, and fulfillment automatically. Lenders and servicers integrate once. From there, the platform ingests daily account files, applies segmentation logic, and outputs print-ready communications built around proven direct response principles — without adding operational overhead. Each communication is engineered using behavioral science, psycholinguistic framing, and decision design to reduce friction and drive measurable action: payment, workout enrollment, or repayment plan acceptance. Language, structure, and layout are tuned at the segment level — not templated generically across the portfolio. The platform delivers: * Segment-specific letter creative mapped to delinquency stage, account type, and behavioral profile * Daily production and fulfillment of outbound mail * Continuous optimization based on response data Measured outcomes include: * Higher payment and cure rates * Increased workout and repayment plan enrollment * Lower roll rates * Reduced cost-per-contact vs. generic letter production The API-first architecture is designed to fit inside existing collections systems — FICO platform users can route eligible accounts through the platform as part of their standard treatment strategies, with no manual intervention required at the campaign level.More information coming soon.