What Is Customer Acquisition? How to Create a Great Customer Acquisition Strategy

Customer acquisition is a strategic process to attract and convert the right buyers into paying customers, and has specific requirements in financial services

Meet Our 2026 FICO Decision Awards Judges

Top executives and analysts will evaluate how FICO customers are using AI and decisioning technology to drive measurable business outcomes

The Future of Risk Management: Acquire and Engage Customers

How to improve customer acquisition, experience, and lifetime value with a personalized, 360-degree customer view

The Power of 10: FICO’s Patent Powerhouse Unveils 10 New Patents

FICO’s latest data science and software patents amplify the benefits of enterprise decision-making technology delivered through FICO® Platform and software solutions

2024 FICO Decisions Awards Now Open

Call for analytics and digital transformation champions!

2023 FICO Decisions Awards Now Open

Call for analytics and digital transformation champions!

AI Governance: A Critical Component of Corporate ESG Initiatives

Helping organizations navigate the often-challenging implementation of Responsible AI as part of ESG efforts

Continuous Financial Education for Women Small Business Owners

FICO-hosted panel at NAWBO’s 2022 Advocacy Days discusses how financial education impacts access to capital and business growth for small businesses.

Financial Inclusion Using Analytics

How FICO Scoring can help companies make decisions that benefit society

How Might Buy Now, Pay Later Loans Impact FICO® Scores?

Key findings from FICO research on consumer credit files with recently opened Buy Now, Pay Later loans

FICO Fact: How Current is the Data in my FICO Score?

The data reflected in your FICO® Score can be as recent as a payment reported by your lender today.

FICO Fact: Does FICO’s Minimum Scoring Criteria Limit Consumers’ Access to Credit?

Over the last 30 years, FICO has continued to analyze the minimum amount of credit bureau data that is necessary to deliver a reliable, predictive FICO® Score to the market.

FICO Fact: Do FICO Scores Consider Telco and Utility Data?

The inclusion of telco and utility payment information dates back to the release of the very first FICO Scores in 1989.

How to Address Portfolio Risk Volatility Through Economic Uncertainty - Part 2

Building resilience into customer acquisition

How to Avoid the 5 Most Common Pitfalls when Using the FICO Resilience Index

The 5 ways we have seen FICO Resilience Index misapplied and how to avoid these common pitfalls in order to accelerate successful adoption

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