What Is Customer Acquisition? How to Create a Great Customer Acquisition Strategy

Customer acquisition is a strategic process to attract and convert the right buyers into paying customers, and has specific requirements in financial services

Meet Our 2026 FICO Decision Awards Judges

Top executives and analysts will evaluate how FICO customers are using AI and decisioning technology to drive measurable business outcomes

How to Unlock the Hidden Patterns in Payment Transactions

Applied Intelligence helps capture payments data across the business

Canada Bankcard Industry Benchmarking Trends: Q2 2025  

Credit card insights uncover developing financial pressures affecting many Canadians

Canada Bankcard Industry Benchmarking Trends: Q1 2025

Credit card data reveals many Canadians are struggling to pay off their monthly balances

The Future of Risk Management: Acquire and Engage Customers

How to improve customer acquisition, experience, and lifetime value with a personalized, 360-degree customer view

Determining the Next Best Action to Grow Customer Relationships

Next best action strategies and technology balance growth and risk for banks, while advancing customer relationships

The Crucial Importance of Precision and Accuracy in Mortgage Lending

Six pivotal reasons why accuracy is paramount in credit scoring for mortgage loans

Westpac NZ Boosts Hyper-Personalization With FICO Platform

Leading New Zealand bank with more than 1.5 million customers wins FICO Pioneer Award for its advanced decision innovation

Unlocking Profit Potential in India's Credit Card Boom

Boosting revenue and effectively navigating risk using FICO Platform

2024 FICO Decisions Awards Now Open

Call for analytics and digital transformation champions!

EV and the Future of Hyper-Personalized Automotive Experiences

Steve Greenfield, CEO and Founder of Automotive Ventures, discusses how electric vehicles will drive hyper-personalization in this Q&A from FICO Mastermind

Top 5 Decision Management Posts of 2022: AI and Digital Jane

From diversity in AI to the film Highlander to transformative banking experiences, these decision management topics pointed the way to the future

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