What Is Customer Acquisition? How to Create a Great Customer Acquisition Strategy

Customer acquisition is a strategic process to attract and convert the right buyers into paying customers, and has specific requirements in financial services

Meet Our 2026 FICO Decision Awards Judges

Top executives and analysts will evaluate how FICO customers are using AI and decisioning technology to drive measurable business outcomes

The Future of Risk Management: Acquire and Engage Customers

How to improve customer acquisition, experience, and lifetime value with a personalized, 360-degree customer view

Unlocking Hyper-Personalization: 20 Alternative Data Sources for Insurance

From table stakes to wild cards, use these additional data sources to drive hyper-personalized insurance offers and precision risk assessment

2024 FICO Decisions Awards Now Open

Call for analytics and digital transformation champions!

2023 FICO Decisions Awards Now Open

Call for analytics and digital transformation champions!

AI Governance: A Critical Component of Corporate ESG Initiatives

Helping organizations navigate the often-challenging implementation of Responsible AI as part of ESG efforts

FICO Fact: Does FICO’s Minimum Scoring Criteria Limit Consumers’ Access to Credit?

Over the last 30 years, FICO has continued to analyze the minimum amount of credit bureau data that is necessary to deliver a reliable, predictive FICO® Score to the market.

How to Avoid the 5 Most Common Pitfalls when Using the FICO Resilience Index

The 5 ways we have seen FICO Resilience Index misapplied and how to avoid these common pitfalls in order to accelerate successful adoption

Top 5 Scores Posts of 2020: Keeping Credit Flowing During Uncertain Times

Pandemic impact on FICO Scores and the introduction of the FICO Resilience Index

Average U.S. FICO Score at 711, But Uncertainty Abounds

It generally takes some time for the effects of a major macroeconomic event to start to show up in consumers’ credit reports.

2021 FICO Decisions Awards Now Open

Companies invited to submit their successful digital transformation projects

FICO Score Trends Through Economic Downturns and Natural Disasters

What FICO Scores can tell us about the road ahead

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