What Is Customer Acquisition? How to Create a Great Customer Acquisition Strategy

Customer acquisition is a strategic process to attract and convert the right buyers into paying customers, and has specific requirements in financial services

FICO Adds Powerful Credit Optimization Tools to AWS Marketplace

Lenders can use new FICO solutions on AWS Marketplace to optimize credit lines and loan pricing, plus improve customer communications

Meet Our 2026 FICO Decision Awards Judges

Top executives and analysts will evaluate how FICO customers are using AI and decisioning technology to drive measurable business outcomes

Survey: What Makes a Great Customer Experience?

A new FICO survey on customer experience found that 9 in 10 people globally believe that customer experience is as important as a bank’s products

The Future of Risk Management: Acquire and Engage Customers

How to improve customer acquisition, experience, and lifetime value with a personalized, 360-degree customer view

2024 FICO Decisions Awards Now Open

Call for analytics and digital transformation champions!

Top 5 2023 Trends Redefining Banking Today

FICO’s 2023 Trends Report reveals what’s impacting the financial services industry

A Digital Transformation Journey: The Humble Wallet

Digital transformation cuts across the entire enterprise, but it’s also hitting closer to home as the humble wallet undergoes a transformation too

Take the next step

Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.