The view that pricing optimisation outcomes focus squarely on a customer’s price sensitivity may be short-sighted.

Some people believe that the application of price optimisation takes advantage of price-insensitive customers. In fact, a powerful pricing engine is more necessary than ever.

Pressures from internal finance departments reacting to accounting standards have strong implications for managing collection agencies and debt buyers.

While the financial industry transformation features some of the same elements as their retail counterparts, its origins and intra-competitive responses are unique, and the results are still excitingly in flux.