A price elasticity model enables the product team to set deposit rates with a sound understanding of the expected performance from the rate strategy

The view that pricing optimisation outcomes focus squarely on a customer’s price sensitivity may be short-sighted.

FICO’s capabilities in a broad range of anti-fraud functions resulted in consistently good scores across the defined categories for the Chartis enterprise fraud report.

Some people believe that the application of price optimisation takes advantage of price-insensitive customers. In fact, a powerful pricing engine is more necessary than ever.

Enterprises need an identity fraud solution that meets the dynamic challenges of digital maturation, threat landscape and emerging authentication data.

What should you expect to gain from deposit price elasticity models and what can you do with them to maximize benefit to the business?