In this short series I’ll explore how this trend toward customer experience is underpinned by data, advanced analytics and connecting customer decisions across the lifecycle to optimise revenues.

Are you ready to turn your body into a smartphone? And if you are, how will you secure the data your body transmits?

Having the ability to interpret the churn signals coming from different customer segments is becoming more important in managing customer relationships up-stream of switch requests.

Our survey clearly revealed that many lenders are not using omnichannel to communicate via the channels customers prefer.

It’s easy to ignore what’s right in front of our eyes — and I’m afraid that I see many examples right here in the UK credit industry.