The view that pricing optimisation outcomes focus squarely on a customer’s price sensitivity may be short-sighted.

Some people believe that the application of price optimisation takes advantage of price-insensitive customers. In fact, a powerful pricing engine is more necessary than ever.

Drexel University’s LeBow College of Business and CIO.com have named analytic software firm FICO a winner of the Analytics 50 Awards for the second year in a row.