FICO has helped Santa deliver this Christmas - the next step in decision management is to see how he could do better next year

FICO also number one again in artificial intelligence and cyber risk quantification

The view that pricing optimisation outcomes focus squarely on a customer’s price sensitivity may be short-sighted.

Some people believe that the application of price optimisation takes advantage of price-insensitive customers. In fact, a powerful pricing engine is more necessary than ever.