How to Get Better Results from Your ‘Lift and Shift’ Project
Moving to a ‘Lift, Shift and Enhance’ strategy can deliver substantial growth and future-proof your operation
Build or Buy: Partnering in the Age of Model-Driven Organizations
Decision science and predictive analytics can enable businesses to make the most of all available data to anticipate customer needs and prescribe the best action.
Analytics Predictions 2019: Machine Learning & Data Efficiency
Adopting machine learning to enhance not just the accuracy of models but also drive efficiency is critical to amplify a key asset - the analytic team – and stay competitive.
Are We Being Too Sensitive about Price Sensitivity?
The view that pricing optimisation outcomes focus squarely on a customer’s price sensitivity may be short-sighted.
Fair Pricing with Price Optimisation
Some people believe that the application of price optimisation takes advantage of price-insensitive customers. In fact, a powerful pricing engine is more necessary than ever.
Data-Driven Strategies: Looking Beyond the Commonplace
In this post, I explore the benefits of applying data-driven techniques to strategy design.
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