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A price elasticity model enables the product team to set deposit rates with a sound understanding of the expected performance from the rate strategy
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Adopting machine learning to enhance not just the accuracy of models but also drive efficiency is critical to amplify a key asset - the analytic team – and stay competitive.
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Modeling Deposit Price Elasticity: Where’s the Value?
What should you expect to gain from deposit price elasticity models and what can you do with them to maximize benefit to the business?
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