Modelling Deposit Price Elasticity: What Is It All About?
A price elasticity model enables the product team to set deposit rates with a sound understanding of the expected performance from the rate strategy
Understanding Overdraft Programs (Part 2): A New Approach to Overdraft
The pitch for overdraft alternatives.
Understanding Overdraft Programs (Part 1)
A conversation with David Pommerehn, Consumer Bankers Association (CBA)
The Santa Challenge 5: Learn and Improve!
FICO has helped Santa deliver this Christmas - the next step in decision management is to see how he could do better next year
“The Art of the Possible” in Promotional Pricing for Deposits: A Precise, Multi-Lever Approach
There are many possibilities for deposit promotions that provide multiple levers to deliver differentiated value for the customer and benefits for the bank.
Modeling Deposit Price Elasticity: Where’s the Value?
What should you expect to gain from deposit price elasticity models and what can you do with them to maximize benefit to the business?
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