The pitch for overdraft alternatives.

A conversation with David Pommerehn, Consumer Bankers Association (CBA)

What benefit delivers “bites” with prospects and customers?

Decision science and predictive analytics can enable businesses to make the most of all available data to anticipate customer needs and prescribe the best action.

There are many possibilities for deposit promotions that provide multiple levers to deliver differentiated value for the customer and benefits for the bank.

Adopting machine learning to enhance not just the accuracy of models but also drive efficiency is critical to amplify a key asset - the analytic team – and stay competitive.

Until now, it has been very difficult for a lender to understand the pressures on any consumer in terms of their ability to absorb more credit and pay off the required instalments, without placing unbearable stress on their finances.

Lenders are looking for new ways to connect with the estimated 3 billion people worldwide who fall outside the credit ma...