Ørsted, the world's leading offshore wind farm developer, has used FICO® Xpress Optimization to develop a novel digital energy optimization solution.

The view that pricing optimisation outcomes focus squarely on a customer’s price sensitivity may be short-sighted.

Some people believe that the application of price optimisation takes advantage of price-insensitive customers. In fact, a powerful pricing engine is more necessary than ever.

You can’t control the sun, the wind or the snow. But using predictive and prescriptive analytics, along with optimization algorithms, you can do the next best thing.