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What Is Customer Acquisition? How to Create a Great Customer Acquisition Strategy

Customer acquisition is a strategic process to attract and convert the right buyers into paying customers, and has specific requirements in financial services

Meet Our 2026 FICO Decision Awards Judges

Top executives and analysts will evaluate how FICO customers are using AI and decisioning technology to drive measurable business outcomes

2026 FICO Decision Awards: Nominations Now Open

Call for analytics and digital transformation champions!

Meet The 2025 FICO Decision Awards Winners!

15 companies recognized for successful innovation in AI, machine learning and decision management

Bradesco Boosts Conversions with Hyper-Personalized Credit Solutions

Learn how Bradesco's real-time credit hyper-personalization strategy is driving higher conversion rates and improving customer experience

Meet Our 2025 FICO Decision Awards Judges

A group of eight international specialists will assess exceptional outcomes in AI, machine learning, and digital transformation

The Future of Business: A New Engagement Model

Using decision making technology to master the modern business landscape

2025 FICO Decision Awards: Nominations Now Open

Call for analytics and digital transformation champions!

Six Trends Transforming the Auto Finance Landscape

Comprehensive, real-time risk evaluation has never been more critical in the automotive finance industry

Meet The 2024 FICO Decisions Awards Winners!

18 companies recognized for successful innovation in AI, machine learning and decision management

Scoring Financial Goals: Chelsea FC's US Tour in Partnership with FICO

A Resounding Success in Empowering U.S. Communities with Financial Literacy

Meet Our 2024 FICO Decisions Awards Judges

A group of eight international specialists will assess exceptional outcomes in AI, machine learning, and digital transformation

Executive Summary: Milliman FICO® Score 10 and FICO® Score 10T Model Assessment June 2023

Milliman assessment evaluates updated FICO models coming to mortgage industry

2024 FICO Decisions Awards Now Open

Call for analytics and digital transformation champions!

See Customers Clearer with Hyper-Personalization at Scale

Are you seeing the people behind the data? Providing superb customer experience means achieving hyper-personalization at hyperscale

Take the next step

Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.