The view that pricing optimisation outcomes focus squarely on a customer’s price sensitivity may be short-sighted.

Some people believe that the application of price optimisation takes advantage of price-insensitive customers. In fact, a powerful pricing engine is more necessary than ever.

attacks on IoT devices were up 280% in the first part of 2017 and Gartner anticipates that a third of all cyber attacks will target shadow IT and IoT devices by 2020.