Survey: What Makes a Great Customer Experience?
A new FICO survey on customer experience found that 9 in 10 people globally believe that customer experience is as important as a bank’s products
Bank Primacy: Survey Reveals Secrets to Customer Loyalty
FICO's global survey finds that 90% of customers have a primary bank provider, but over a third would switch to get a better offer or customer experience
Next Best Actions / Next Best Offers – Four Pointers to Success
Next Best Actions / Next Best Offers balance the customer's interests and needs with your organization's business objectives, using mathematical optimization
Determining the Next Best Action to Grow Customer Relationships
Next best action strategies and technology balance growth and risk for banks, while advancing customer relationships
How to Get Better Results from Your ‘Lift and Shift’ Project
Moving to a ‘Lift, Shift and Enhance’ strategy can deliver substantial growth and future-proof your operation
Data-Driven Strategies: Looking Beyond the Commonplace
In this post, I explore the benefits of applying data-driven techniques to strategy design.
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