Survey: What Makes a Great Customer Experience?
A new FICO survey on customer experience found that 9 in 10 people globally believe that customer experience is as important as a bank’s products
Bank Primacy: Survey Reveals Secrets to Customer Loyalty
FICO's global survey finds that 90% of customers have a primary bank provider, but over a third would switch to get a better offer or customer experience
Next Best Actions / Next Best Offers – Four Pointers to Success
Next Best Actions / Next Best Offers balance the customer's interests and needs with your organization's business objectives, using mathematical optimization
Determining the Next Best Action to Grow Customer Relationships
Next best action strategies and technology balance growth and risk for banks, while advancing customer relationships
Modelling Deposit Price Elasticity: What Is It All About?
A price elasticity model enables the product team to set deposit rates with a sound understanding of the expected performance from the rate strategy
Understanding Overdraft Programs (Part 2): A New Approach to Overdraft
The pitch for overdraft alternatives.
Understanding Overdraft Programs (Part 1)
A conversation with David Pommerehn, Consumer Bankers Association (CBA)
“The Art of the Possible” in Promotional Pricing for Deposits: A Precise, Multi-Lever Approach
There are many possibilities for deposit promotions that provide multiple levers to deliver differentiated value for the customer and benefits for the bank.
Modeling Deposit Price Elasticity: Where’s the Value?
What should you expect to gain from deposit price elasticity models and what can you do with them to maximize benefit to the business?
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