At a time of rapid change, Turkish banks could use mathematical optimisation of credit strategies to navigate pricing challenges and spur growth

Applied Intelligence innovation brought to dynamic market with nearly 300M consumers

Additional identity and authentication technologies needed with fraud expected to increase in 2020

The view that pricing optimisation outcomes focus squarely on a customer’s price sensitivity may be short-sighted.

Some people believe that the application of price optimisation takes advantage of price-insensitive customers. In fact, a powerful pricing engine is more necessary than ever.