Modelling Deposit Price Elasticity: What Is It All About?
A price elasticity model enables the product team to set deposit rates with a sound understanding of the expected performance from the rate strategy
Understanding Overdraft Programs (Part 2): A New Approach to Overdraft
The pitch for overdraft alternatives.
Understanding Overdraft Programs (Part 1)
A conversation with David Pommerehn, Consumer Bankers Association (CBA)
Low-Orbit Satellites May Improve Banking for Developing World
The next era of global digital transformation may offer cheaper, more accessible internet for all, improving banking for the developing world
Learning from Data-Driven Disruptors - Before It's Too Late
Businesses threatened by data-driven disruptors need to adopt a similarly disruptive mind-set to ensure they stay relevant to their customers
Combining 5G and Digitisation to Win More Opportunities
The speed of 5G roll-out should make better data-driven decisioning a priority for multiple industries
“The Art of the Possible” in Promotional Pricing for Deposits: A Precise, Multi-Lever Approach
There are many possibilities for deposit promotions that provide multiple levers to deliver differentiated value for the customer and benefits for the bank.
Modeling Deposit Price Elasticity: Where’s the Value?
What should you expect to gain from deposit price elasticity models and what can you do with them to maximize benefit to the business?
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