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Women in AI: Diversity Can Lead to Better Models

The United Nations International Day of Women and Girls in Science throws a spotlight on creating greater diversity, and it is especially important to get more women in AI

Are We Being Too Sensitive about Price Sensitivity?

The view that pricing optimisation outcomes focus squarely on a customer’s price sensitivity may be short-sighted.

Fair Pricing with Price Optimisation

Some people believe that the application of price optimisation takes advantage of price-insensitive customers. In fact, a powerful pricing engine is more necessary than ever.

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