A new FICO survey on customer experience found that 9 in 10 people globally believe that customer experience is as important as a bank’s products

FICO's global survey finds that 90% of customers have a primary bank provider, but over a third would switch to get a better offer or customer experience

Next Best Actions / Next Best Offers balance the customer's interests and needs with your organization's business objectives, using mathematical optimization

Next best action strategies and technology balance growth and risk for banks, while advancing customer relationships

Survey demonstrates need for advanced analytic solutions to accelerate lending and simplify delivery

Bridging the expectation gap through decision planning to improve the customer experience

Using digital collaboration to play your best hand

The idea of reducing the friction between customer need and targeted product offering is nothing new, but clearly the thought of a dialog-based interaction replacing the traditional application form is quite appealing.