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Analytics Win Big in the 2012 US Presidential Election

The Election Day hero of November 6, 2012 was predictive analytics.  First, several prominent bloggers, such as Sa...

The New Technology Department: Marketing

Within enterprises, technology decision making has been democratized. Every department participates. The “consumerizatio...

A Moment of Science: Big Data and the Commoditization of Analytics

By Josh HemannThe analytic computing issues that now fall under the rubric of Big Data point to an emerging tension in t...

Big Data’s Infinite Loop

Who controls the past now controls the futureWho controls the present now controls the pastWho controls the past now con...

Analytics in Action: Sports

Fall is a great time to be a sports fan. It's the start of football season around the world, both for American footb...

When Big Data is Passé

Has the term Big Data jumped the shark? Is it headed deep into Gartner’s trough of disillusionment? KD Nuggets recently ...

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